ListingRater.com · Expired Listing Prospecting

RedX vs ListingRater — What's the Difference?

If you're prospecting expired listings, you've probably heard of RedX. It's been around for years and is one of the more well-known tools for pulling expired listing contact data. But it's not the only option — and depending on how you prospect, it may not be the best one.

Here's an honest comparison.

What RedX Does

RedX connects to your MLS (using your agent credentials) and automatically pulls expired listings each morning. It appends phone numbers from its database and packages them in a dialer interface called Storm Dialer that lets you power-dial down the list.

It's a volume tool. The idea is to call as many expired owners as possible, as fast as possible, and convert on rate. It works for agents who want to run a high-volume cold calling operation.

RedX pricing runs roughly $50-150/month depending on which products you add. Storm Dialer is an additional cost on top of the base expired listing data.

What RedX doesn't do: it doesn't tell you anything meaningful about the owner beyond a phone number. It doesn't analyze why the listing failed. It doesn't help you win the appointment — just get it. And the contact data comes from a database, not live sources, so it's only as current as the last update.

What ListingRater Does

ListingRater approaches expired listing prospecting differently. Instead of maximizing call volume, it's built around maximizing conversion — giving you more information and better tools so each contact you make is more likely to turn into a listing appointment.

Owner Research searches live public records and web sources in real time for any property address. You get current phone numbers, verified email addresses, employer information, and professional context — not just a phone number from a database. Two co-owners? Both get researched.

Expired Listing Analysis runs a data-backed breakdown of exactly why a listing failed — pricing history, photo issues, marketing gaps, and a specific action plan. Walk into every appointment already knowing what went wrong and what you'll do differently.

Share with Owner lets you generate a branded report link and send it to the owner before you call. They see a professional analysis with your name and contact info on every page. By the time you speak, they already know who you are and what you bring.

The full listing suite — photo ordering, social content, description checker — handles everything after you win the listing, so the property actually sells this time.

The Core Difference

RedX is a dialing tool. ListingRater is a prospecting and listing platform.

If your strategy is high-volume cold calling, RedX is purpose-built for that. If your strategy is knowing more about each owner before you call, understanding exactly why their listing failed, and sending them something valuable before you ask for their business — ListingRater is built for that.

Many agents will find the two tools complementary rather than competitive. Use ListingRater to research and analyze, use your own dialing approach to make contact.

One Important Difference: The Data Source

RedX uses your MLS login to pull expired listings — this technically violates most MLS terms of service, and several MLSs have taken action against services that do this. It's widely tolerated but not without risk.

ListingRater doesn't access your MLS at all. Agents bring their own expired listing addresses from their MLS search and use ListingRater to research the owners and analyze the properties. Fully compliant, no MLS credential risk.